Though tons of research has been made for good data visualisation, it is mainly how people best perceive the data and information that is given or presented to them. The data visualisation should be light and must highlight essential aspects of the data; looking at important variables, what is relatively important, what are the trends and changes. Besides, data visualisation must be visually appealing but should not have unnecessary information in it.
One can answer this question in multiple ways: from technical points to mentioning key aspects, but be sure to remember saying these points: